To say that each market is different is beyond banal; it is inane. People that have global responsibilities know it well.

How is it possible to approach a market, keeping a strong customer focus, aligning the company strategic goals and value offerings, balancing customer needs, revenue growth and cost-to-serve while being flexible enough to respond to competitive threats?

Get familiar with the theory, tools and examples of Route to Market and Go To Market models.

• Theory of GoToMarket
• Case studies
• GoToCustomer
• Resource Deployment

Discover the other Categories in NextInSales:
Leadership, Technology / Intelligence, Channels, Processes, Training, Pricing, Incentives