Retail in the future will be more technology driven. The ideal place for new products and brands. Omnichannel and dynamic pricing will be the first areas to excel. 

The retail industry is going through a fundamental transformation process. Mobile apps and designated fashion platforms allow for following new trends, comparing and purchasing.

Fashion, however, is different than electronics. Consumers look first online and them go in a store to try the fabric see the actual colors and try the product on. In electronics is exactly the other way around: they see the product they like and then go online to get the best deal.

In any case, the role of retailing for new product introduction and new brands will remain important. Customers entering a shop should be identified and personalized recommendations be made. For that, analytics will be paramount.  Omnichannel approach will provide a clearer customer journey.

Pricing will also be adjusted in a dynamic way to allow for the ideal balance of customer satisfaction and retailer's profit maximization. 

If you want to know how we could effectivelly support your company through a successful transformation, please contact Manolis Lekkas at +30 6936616118 or at manolis.lekkas@nextinsales.com

For each channel, it is crucial to build the necessary capabilities. We can help:
a) define the appropriate channel strategy as part of the Route To Market Model
b) select the product/service segments to focus
c) articulate the compelling value propositions for each channel and partner,
d) assemble the programs (including promotions) to translate the value propositions and fuel growth, and achieve price realization
e) redesign the trade terms to maximize on and off-line channels with minimum conflict, while redirecting funds in the engines which support strong and sustainable relationships with consumers and retailers and
f) align on the methods and tools to monitor partners’ capabilities and performance.

If your organization is deep in the daily operations, it is time to take a breath and focus on the strategic. Stretching the existing systems further does not help any more. A well designed, drastic way forward in needed.
In such a formidable but essential step forward, we can help!
Please contact Manolis Lekkas at +30 6936616118 or at manolis.lekkas@nextinsales.com