One of the most important and neglected areas of sales! Discounts and Trade terms are granted to customers without much thought, long price wars are fought without counting the resources wasted, price increases delayed due to fear of losing sales. In times where cost cutting has been exercised for so many years, better pricing can bring immediate improvements to the bottom line.

In Pricing we cover.
• Strategies on price positioning to maximize profitability
• Promotional design and intensity to achieve strategic goals minimizing margin erosion
• Global versus local pricing
• Pricing for Key Accounts and negotiations
• Pricing KPIs
• Revenue models based on pricing alternatives

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