The retail industry is going through a fundamental transformation process. Mobile apps and designated fashion platforms allow for following new trends, comparing and purchasing.

Fashion, however, is different than electronics. Consumers look first online and them go in a store to try the fabric see the actual colors and try the product on. In electronics is exactly the other way around: they see the product they like and then go online to get the best deal.

In any case, the role of retailing for new product introduction and new brands will remain important. Customers entering a shop should be identified and personalized recommendations be made. For that, analytics will be paramount.  Omnichannel approach will provide a clearer customer journey.

Pricing will also be adjusted in a dynamic way to allow for the ideal balance of customer satisfaction and retailer's profit maximization. 

If you want to know how we could effectivelly support your company through a successful transformation, please contact Manolis Lekkas at +49 1775002727 or +30 6936616118 or at This email address is being protected from spambots. You need JavaScript enabled to view it.