NextInSales^® Go-To-Revenue Framework provides a holistic approach to Revenue Management. Its core is the Revenue Growth Model which provides a structured approach to the questions of where to grow, what value to deliver, how to deliver it and how to make the changes stick.

For each channel, it is crucial to build the necessary capabilities. We can help:
a) define the appropriate channel strategy as part of the Route To Market Model
b) select the product/service segments to focus
c) articulate the compelling value propositions for each channel and partner,
d) assemble the programs (including promotions) to translate the value propositions and fuel growth, and achieve price realization
e) redesign the trade terms to maximize on and off-line channels with minimum conflict, while redirecting funds in the engines which support strong and sustainable relationships with consumers and retailers and
f) align on the methods and tools to monitor partners’ capabilities and performance.

If your organization is deep in the daily operations, it is time to take a breath and focus on the strategic. Stretching the existing systems further does not help any more. A well designed, drastic way forward in needed.
In such a formidable but essential step forward, we can help!
Please contact Manolis Lekkas at +30 6936616118, +49 1775002727 or at This email address is being protected from spambots. You need JavaScript enabled to view it.